Quantitative vs. Qualitative: A Data-Driven, Design-Forward
Look at 2026 Workplace Strategy

Join HOK Interiors and OfficeSpace for a candid conversation on forward-thinking workplace strategy and design. Hear insights from the field: the portfolio challenges leaders are facing in 2026, how offices are truly performing and where the industry needs to think differently.

We'll explore how to move beyond tracking toward intentionally designing for the behaviors organizations value most. You'll leave with clear benchmarks for workplace performance, from utilization and seating to employee booking behaviors, and hear how experts are thinking about the evolving roles of AI and human judgment in space planning and design.

You'll also gain perspective on how quantitative and qualitative insights work together: from collaboration metrics to the science of acoustics and cognitive health, to create spaces that genuinely work for the people in them.

What you'll gain:

• Real benchmarks for how offices are performing today drawn from operational data across 950+ organizations

• A look at the portfolio challenges workplace leaders are navigating right now

• HOK's near-term trends and the macro forces shaping workplace strategy through 2030

• How the roles of AI and human judgment are evolving in space planning and design

• And the question worth debating: does qualitative or quantitative data matter most?

• PLUS get your copy of the full OfficeSpace Built World Market Report